Rituals by Joya

FESTIVALS & CULTURAL EVENTS

YOU HAVE BROUGHT PEOPLE TOGETHER. WHAT CAN YOU CREATE WITH THEM?

A live event gives you something increasingly valuable: the attention, presence and energy of people gathered in one place.

I work with producers, artists and creative teams to turn the intention behind an event into collective experiences people can actively become part of — from one defining moment to a participatory thread across the wider programme.

A smiling child walks barefoot through a tunnel of raised, joined hands formed by festival participants in a wooden barn

FROM INTENTION TO IMPACT

  1. INTENTION

    What do you want the event to create?

  2. PARTICIPATION

    How can people become part of it?

  3. CONNECTION

    What can happen between people and the experience?

  4. RELATIONSHIP

    What makes the experience matter to them?

  5. IMPACT

    What can this strengthen beyond the moment?

THE POSSIBILITIES

WHAT CAN YOU CREATE WITH THE PEOPLE YOU BRING TOGETHER?

From one defining moment to a thread through the entire event, I turn your intention, values, and ideas into experiences people can actively become part of.

  1. 01

    OPEN TOGETHER

    Create a shared beginning that brings people into the experience.

  2. 02

    CONTRIBUTE

    Invite people to add something of their own to a collective action, ritual, artwork or installation.

  3. 03

    CONNECT

    Create moments for people to meet, exchange, witness or do something together.

  4. 04

    SIGNATURE EXPERIENCE

    Create one distinctive experience around a central idea. Designed specifically for your event, its people and its purpose.

  5. 05

    EXPERIENCE THE IDEA

    Turn the event’s message, values or theme into something people can actually experience.

  6. 06

    CREATE WITH THE ARTIST

    Create moments where audience and artist become part of the same experience.

  7. 07

    MOVE THROUGH THE EVENT

    Turn transitions between spaces, artists or programme moments into part of the experience.

  8. 08

    CLOSE TOGETHER

    Create a shared ending that gathers the experience and gives it a conscious close.

CREATED WITH YOUR TEAM

I can join your existing creative process at any stage. From working alongside producers, artistic directors, artists, and production teams to develop and integrate these experiences into the wider event and direct or personally lead selected moments on site.

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Audience sharing a collective moment during a live music experienceFestival participants raising their hands together in a ritual under white fabric in a wooden barnParticipants passing stems of white yarrow from a large shared bouquet during a festival ritual

WHY IT MATTERS NOW

HUMAN CONNECTION IS BECOMING MORE VALUABLE, AND LIVE EVENTS ARE UNIQUELY PLACED TO CREATE IT.

1 IN 3

younger event-goers want more opportunities to actively participate.

89%

say it matters that events help them feel connected to their local community.

Eventbrite Social Study 2026 · 4,000+ respondents aged 18–35 · US & UK

WAYS TO WORK WITH ME

EXPERIENCE CONSULTATION

€400 · 90 MINUTES · ONLINE WORLDWIDE

A focused working session around your event, audience and intention.

Together we identify where experience, ritual, participation or collective moments could add the greatest value and define the strongest opportunities to develop further.

  • 90-minute private consultation
  • Review of the event and its intention
  • Key experiential opportunities
  • Participation and ritual possibilities
  • Practical recommendations
  • Clear next steps

TEAM WORKSHOP

FROM €1,200

A focused half-day or full-day working session for festival, cultural and creative teams.

Built around a real event, audience and creative challenge, the workshop helps the team identify opportunities and develop ideas that can be taken directly into the project.

Looking for experience and ritual creation for your event?

SELECTED WORK

FESTIVALS & LIVE EXPERIENCES

Audience gathered during the 12-hour Meelte Videvik live music experience in Estonia

MEELTE VIDEVIK

12-HOUR LIVE MUSIC EXPERIENCE · 4,000+ PEOPLE

Created a more memorable and involving audience experience through meaningful participation while bringing the event’s core messages into its visual language, details, and shared moments. Rituals added a deeper layer of meaning, connecting the experience into a coherent whole across the event.

Hingefestival participants holding hands in a moving circle dance on rugs in a wooden barn draped with white fabric, designed by Rituals by Joya

HINGEFESTIVAL

OPENING CEREMONY · 300+ PEOPLE

Created and directed a participatory opening ceremony that brought the festival’s purpose to life. Through ritual and shared participation, the experience brought people together, created deeper meaning, and opened the space for the festival ahead.

START A CONVERSATION

TELL ME ABOUT YOUR EVENT.

Share what you are planning, where it is happening and what you would like to explore.

SPAIN · ESTONIA · INTERNATIONAL